Why Emails May Go to Spam When Using a Gmail Address
Recently, Gmail has increased its spam-filtering rules, and many businesses are experiencing issues with email delivery. If your school uses a Gmail address (example: [email protected]) as the sender inside NextKick, Gmail often marks those messages as spam. This happens because Gmail cannot fully authenticate emails that are sent from outside of Gmail’s own system using a Gmail address.
Domain Email vs. Gmail
When NextKick sends emails using your domain email (example: [email protected]), the delivery rate is much higher because NextKick can authenticate the message properly. This helps Gmail trust the email and prevents it from going to the spam folder. For the best email delivery, we strongly recommend using a domain-based email for your school instead of a Gmail address.
Temporary Fixes for Students
Until your domain email is ready, students can improve deliverability by:
- Moving your email from Spam to Primary
- Adding your school email address to their Contacts
This helps Gmail recognize your messages as safe and important.
Need a Domain Email?
If NextKick is building your school’s website, we can also help you set up a domain email (example: [email protected]) so your messages are delivered more reliably. Please contact us if you would like assistance with this setup.